Brand Safety

Brand Safety

Brand Safety ensures your marketing campaigns align with your brand values and avoid association with inappropriate content or creators. Gamesight provides multiple layers of protection to help you maintain brand integrity across all your influencer activations, from initial discovery through ongoing campaign management.

How It Works

Gamesight's Brand Safety framework operates through three key mechanisms that work together to protect your brand reputation:

Content Association analyzes the type of content creators produce and the context in which your brand might appear. This includes evaluating recent videos, streams, and posts to understand the creator's content themes, language usage, and audience engagement patterns.

Creator Tags provide a systematic way to categorize and filter creators based on brand safety criteria. These tags can flag creators who produce content that might not align with your brand standards, or conversely, highlight creators who are particularly well-suited for family-friendly or specific audience segments.

Influencer Discovery incorporates brand safety checks directly into creator identification and vetting. Rather than discovering potential issues after a campaign has launched, our proprietary discovery system surfaces brand safety considerations upfront during the creator selection phase.

Brand Safety features are integrated into Gamesight's creator discovery, creator programs, and campaign management workflows. When setting up campaigns or creator programs, you can define your brand safety criteria to your Gamesight Account Manager ahead of time. The discovery process will surface creators who meet both your performance and brand safety requirements.

What You Get

Brand Safety tools help you:

• Avoid partnerships with creators whose content conflicts with your brand values
• Identify creators who consistently produce appropriate, high-quality content for your target audience
• Monitor ongoing creator relationships for any changes in content direction or audience engagement
• Make informed decisions about creator partnerships before contracts are signed or campaigns go live

The system provides both automated screening and detailed reporting, so you can understand not just which creators meet your brand safety requirements, but why they do or don't align with your standards.

Proactive Protection

Unlike reactive content monitoring that flags issues after they occur, Gamesight's Brand Safety approach focuses on prevention. By evaluating creators during the discovery phase and continuously monitoring tagged creators, you can build confidence in your partnerships before launching campaigns.

This proactive approach extends to both one-time Influencer Campaigns and ongoing Creator Programs, ensuring consistent brand protection across all types of creator relationships.