January 2025

24 days ago

🚀 Interactive Reports Charts - Transform your Marketing Measurement data instantly into visual insights with built-in charting capabilities. You can now create compelling visualizations directly within your reports without the need to export data to external tools.
🚀 Custom Dashboards - Create personalized views of your most important metrics by saving Marketing Measurement reports and charts to custom dashboards, giving your entire team instant access to critical performance data and trends.
✨ Report Listing Redesign - Access all your reporting tools in one streamlined location with our reimagined Reports page, offering unified management of saved reports, custom dashboards, and reporting workflows in a single intuitive interface.
✨ Touchpoint Time Report - Analyze conversions based on time of touchpoint to build user cohorts, compare cohort performance over time, and evaluate conversion rates.
✨ Discovery Page Enhancement - Navigate and find information more efficiently with new filtering capabilities, grouping options, saved views, and improved search functionality in the Discovery page interface.
✨ Checkbox Custom Fields - Add checkbox fields to your CRM creator tables for more flexible data organization, perfect for tracking status and membership information for your Creators.
✨ Ad Platform Name Sync - Enhanced name synchronization maintains consistency with your Ad Partners even when changes occur after campaign launch, ensuring you have the right naming structures in reports all the time
🛠 Creator Tables - Fixes for Creator Tables across the platforms for sorting, grouping, view management, and general stability improvements

November 2024

3 months ago

🚀Saved Tracker Destination URLs - Keep a list of your common Destination URLs saved for easy use when configuring new Trackers during campaign setup. No more copying landing page URLs manually during config.
✨ Campaign Dash Time Controls - Campaign dashboards now support custom time ranges! You can quickly pull statistics for controlled time ranges to slice down to specific ranges to simplify your regular reporting needs.
✨Influencer Tag Filters - Slice and dice your creator lists with ease! Influencer lists in CRM, Campaigns, and more now have support for Tag filters enabling you to use your custom Influencer Tags to generate new types of reports and views.
✨ Youtube Data Enhancements - We have made some major improvements to the data collection process for YouTube video data that increases video coverage for gaming content from smaller creators. Content volumes overall in our reporting have almost doubled!
✨ CPV/H Columns - Activation tables will now calculate estimated Cost Per View / Cost Per Viewer Hour for Creators in the contracting process.

October 2024

5 months ago

🚀Creator Tags - The new Creator Tagging system allows you to create and manage your own tags on creators across the platform. From creating company-wide Do Not Contact filters to noting a creator's competitive play style and more!
✨User Management - We have fully redesigned the User Management tools to make it easier to invite your team mates and manage their permissions within your organization. See our documentation for more details.
✨ Creator Program Localization - Creator Program landing pages now support localization so you can accept inbound applications from your Creators worldwide.
🛠️Reddit Ads Integration - The Reddit Ads integration has been improved to no longer require account allow listing. Just link your Reddit Ads account and start running campaigns.
🛠️Game in Link Inspector - The Link Inspector now returns details about the Game and Team associated with the provided link, if any. This can help you confirm that you are using the correct link when setting up campaigns.

September 2024

5 months ago

🚀New Website - We have launched a brand new homepage! See more details about our products and services alongside our new branding.
🚀 Amazon Ads Integration - Our brand new integration with Amazon Ads paves a new path for how you can measure your Twitch, Amazon, Amazon DSP campaigns! With full view-through attribution support and direct server-to-server measurement to ensure high quality data.
✨ Late Touchpoint Measurement - Attribution new supports delayed measurement of touchpoints and will automatically re-attribute any relevant goals to ensure your reports always take in to consideration all of your campaign data. This is particularly useful for CTV or S2S touchpoint measurement where interaction logs may take several hours to process before they are delivered to Gamesight.
✨ Custom Campaign Reports - See custom reporting data from our Data Analysts directly as custom dashboards on your campaigns! We have added the ability for our Data team to deliver custom reports for your campaigns directly as dashboards on your campaign so you can always have direct access to up to date data on your custom reports!
🛠️Rate Limiting - We have enhanced the rate limiting implementation for our Event ingest endpoints to provide more feedback on how many requests remain under your current rate limit. If you ever need to have your rate limits raised, please reach out to your account rep who can help raise your limits.

August 2024

5 months ago

🚀 Sheets Integration - You can now manage creators in your Activations directly through Google Sheets with your changes synced back to Gamesight automatically.
✨Reddit Integration - The Reddit integration has been expanded to include postbacks! You can now send your conversion data to Reddit for automated campaign optimization.
✨ CPV(H) in Dashboards - Campaign discovery and activation dashboard now can automatically include Cost Per View / Cost Per Viewer Hour calculations to help assist with evaluating campaign performance.
🛠️ Discovery Scoring - We have rebuilt our creator ranking system in discoveries to be comparable between campaigns.

July 2024

5 months ago

🚀 Missing Tags Alerts - New alert in attribution reporting identified campaigns with reported traffic that do not have tracking tags placed. This can help you identify mis-tagged campaigns more quickly to prevent lost measurement data!
✨ Updated Navigation - We have updated the navigation in the product to better align with common customer use cases around measurement, creator management, and market research. This update also provides space for several new features that we are excited to share with you soon!
✨ Design Refresh - We refreshed the color scheme used across the console to align with Gamesight's new branding. We also used this opportunity to update the look and feel of our creator campaign header to better showcase your game's art!

June 2024

8 months ago

🚀 Alerting - Proactively detect and notify your team of problems impacting the quality of your measurement in real-time with Alerts. Alerts are preconfigured and will begin displaying for any identified issues automatically.
🚀 Bulk Tracker Creation - You can now quickly create a large number of Trackers through CSV import in the add Tracker flow. This is particularly useful in cases like distributing links to Influencers where you want to generate a large number of short links to share.
🚀 Comment Threads - We have added a new comment system throughout the Influencer Campaign tooling to allow for easy inline collaboration throughout the campaign lifecycle. Quickly leave feedback on specific creators, provide approval notes, add commentary on content to share with your team and the Gamesight staff.
✨ Rate Approval Workflow - Influencer Campaign Activation tooling now has additional fields for indicating rate approval on Creators to ease the contracting process.
🛠 New Tracker Propagation - Newly created Trackers are now immediately active without the ~60 second delay that existed previously. This makes it much easier to validate your tracker configuration when setting up new campaigns.

May 2024

8 months ago

🚀 S3 Event Imports - You can now deliver your In-Game Event data for attribution directly through S3 compatible object storage! In addition to our Events API and Web SDK, this new Event measurement solution allows team with existing telemetry stores to bulk unload Events into S3 to be ingested by Gamesight - greatly improving the ease of integration for some workloads.
🚀 Influencer Campaign Sharing - The process of reviewing, approving, and monitoring Influencer Campaigns often involves a large number of stakeholders in an organization. You can now share access to your Influencer Campaigns in the Gamesight console with a single link to greatly ease the onboarding process for your team. They simply need to verify their email to immediately start collaborating - no account setup needed.
✨ Activation Dashboards - Monitor your activations and content as they go live with flexible real-time dashboards. See live stats for total reach, creator participation, and more without waiting for the final End of Campaign report from your Gamesight team.
✨ Consent Management on Data Plane - The Consent Management endpoints have now been migrated fully to live on the data plane. This means customers on dedicated deployments can manage player consent entirely in their owned environment without sending their consent details to the Gamesight control plane.
🛠 ACM Trackers - We have enhanced the Automatic Click Measurement feature to hide its corresponding Trackers by default. This helps prevent high traffic landing pages from generating a large number of noisy trackers due to the variety of UTM parameters.

April 2024

8 months ago

🚀 Steam Key Distribution - We have expanded our Key Distribution platform to have one-click redemption for Steam keys. This feature eases the process of getting your game into the hands of Creators, improving coverage on key seeding programs.
✨ Creator Discovery Enhancements - Discoveries now include a breakdown of content volume by target game, CSV exports for easy analysis in external tools, and details about creator participation in your Organizations previous campaigns. Making it easier for your team to understand and approve talent on your campaigns.
✨ Reactivation Goal Triggers - When configuring Reactivation goals, you can now specify multiple events to trigger the goal. This is useful in situations where you may have multiple clients or platforms where users are interacting with your game and you'd like to only trigger Reactivations when they are inactive across your entire platform.

March 2024

11 months ago

🚀 Influencer Campaign Dashboard - We have launched a new suite of tools to enable you track, visualize, and interact with your Gamesight-managed influencer campaign's progress from start to completion.
🚀 Creator Program Dashboard - Incentivize and reward the creators in your community with a dedicated program. Open up applications, select those who fit your vision, and start offering perks right away.
🚀 Key Distribution - Our full suite of Key Distribution tools empower you to run flexible key distribution campaigns - either standalone or to complement a paid campaign.
🚀 Custom Goal Cohorts - Run cohorted reports such as the LTV and Retention with customized cohorting logic based on any goal (or combination of goals) that you have configured.
✨ Redesigned Goal Creation - We have completely reworked our Goal Creation flow to provide a more guided experience and open up several new types of measurement such as retention and throttled goals.