January 2024

  • 🚀 Manual Cost Upload - With Manual cost uploads you can fill in the gaps in their cost reporting by simply uploading a CSV report containing the relevant data from their ad partners. Works great for tracking costs on influencer spends as well!
  • 🚀 Tracker Type Controls - New settings on Trackers enable you to select which touchpoint measurement solution you want to simplify tagging. Choose between Direct tagging, Automatic Click Measurement, and working with an ad server such as Google CM360 to ensure accurate tagging without needing to manually adjust tags.
  • S3 Data Export Extension- We have made a number of improvements to our S3 Data Export Reports to improve the overall flexibility and stability of the system, enabling you to get even more value from your measurement data. We can now support hourly data delivery, more partition structures, and more on top of increased performance and reliability.

November 2023

  • 🚀 Audit Log API - Automate your compliance by accessing the Audit Logs for your Organization programmatically! Fortify your defense against unauthorized access, ensure regulatory compliance, and gain real-time activity insights throughout your team.
  • 🚀 Enhanced Consent Management - Tailor customer experiences while ensuring GDPR and privacy compliance with new granular Consent Management tooling. You can now independently manage consent for data processing, attribution, and postbacks for each user. Navigate the evolving landscape of data regulations with confidence without sacrificing key insights.
  • Google CM360 Integration - We've expanded our Google CM360 integration to include cost data integration. Allowing you to consolidate reporting from CM360 into Gamesight seamlessly, including DV360 campaigns.

October 2023

  • 🚀 Custom Dashboards - You can now create fully custom dashboards with you own visualizations! Create a dashboard highlighting your latest marketing push or a analytics report for tracking trends in player behavior over time.

  • 🚀 IPv6 Support - We have added support for IPv4/IPv6 Dual-stack networking so you can continue to measure as you roll out IPv6 infrastructure to your games.

  • Improved Invalid Traffic (IVT) Filtering - We have revised and expanded our bot filtering to help provide cleaner reporting. The new filter catches 208% more invalid traffic!

  • Invalid link pattern detection - Tracking links will now automatically detect and correct links with invalid encoding to keep your reports cleaner! No more line items with &ad_group=value in the name.

  • 🛠 CSV export - Fixed issues with CSV export when the column headings contained commas

  • 🛠 Timezones - Fixed reporting edge case where time filters were using UTC rather than your game's configured timezone

September 2023

  • 🚀 Cohorted Day X LTV - You can now compare the revenue growth over time of different cohorts of users directly in the LTV report! Choose from a number of D1/D3/etc benchmark dates and easily run comparisons between different months, channels, and more.

  • 🚀 Weekly & Monthly Grouping - Choose weekly or monthly grouping in reporting to build larger cohorts for comparison or give you a higher level view of your performance over time.

  • 2023 SOC2 Audit Completed - Our 2023 SOC2 audit has been finalized! Please let your Account Manager know if you would like a copy to review.

  • SAML SSO Improvements - We have made several improvements to our SAML Single Sign-On feature including the ability to restrict an entire email domain to a specific IdP. This greatly simplifies the process of inviting new users when working with SSO - just send them a standard invite through the Gamesight Console and we will automatically guide them through the rest!

  • 🛠 Hidden reporting columns - Manually hidden Goal columns in reports used to reset any time you changes the groups or metrics in your reports. This has been fixed so you don't have to continually re-hide columns as you fine tune your report.

August 2023

  • 🚀 Lifetime Goals in Reports - Have you ever wondered how many lifetime tutorial completes or purchases were made by a player cohort? Wonder no longer! When running LTV reports, you can now pull each cohort's lifetime goal counts, in addition to revenue.

  • 🚀 Names in S3 Exports - Our S3 Data Delivery pipelines have been upgraded to include human friendly Campaign, Ad Group, Ad, etc names! If you have an existing delivery pipeline, contact your account manager to get names added to your feed.

  • 🚀 Docs Translation - Our documentation can now be viewed in Korean, Japanese, Chinese, and French! Simply use the language selector in the top right of the page.

  • Snap integration - Our Snapchat postback integration has been revised to allow for additional matching parameters to improve match rates and optimization while running Snap campaigns. Check out the linked documentation for more details.

  • StackAdapt integration - We added a new integration with StackAdapt enabling both conversion postbacks and automated cost aggregation!

July 2023

  • 🚀 Ad Server ID Parameters - We have added support for dedicated fields and reporting parameters for use with ad servers such as Google CM360. This allows you to keep track of both your ad platform's ID structure and your ad server's IDs simultaneously!

  • 🚀 Cryptocurrency support - You can now provide revenue amounts in crypto (ETH, SOL, BTC, etc) and we will automatically convert those volumes into USD (or any other fiat currency!)

  • 🚀 Solana integration - Games running on Solana can now automatically receive on-chain events for attribution.

  • Reddit Ads Integration - Our expanded Reddit Ads integration now supports account linking and automated cost aggregation for your Reddit campaigns!

  • Appier Integration - Added dynamic hierarchy mirroring and postbacks

  • CyberAgent Integration - Added dynamic hierarchy mirroring and postbacks

  • StackAdapt integration - Added postback support

  • 🛠 Tracker UTF-8 Character Support - Fixed an issue where if you used UTF-8 characters in your Tracker name during creation the automatically generated Tracker ID could lead to conflicting rows in reporting. You can now use UTF-8 characters freely when creating Trackers!

  • 🛠 Influencer Analytics with multi-game links - Social platforms such as Twitch or Youtube may have more than one ID for a given Game over time. In these cases Gamesight now automatically merges those links together and provides a selector to let you pull analytics and run discoveries for each ID.

June 2023

  • 🚀 API Payload in Reports - Build reporting API calls directly through the Console UI with the new option to copy API payload in the report builder. This enables developers (or marketers) to quickly create the report they want in the Gamesight UI and replicate it programmatically!

  • Creative Name for Google Ads - Creative names are now automatically synced to reporting for Google Ads campaigns, saving you effort of manually mapping Ad IDs to names when building reports.

  • Influencer Profile Performance - We've made some significant improvements to influencer profiles and they now load 3x faster overall!

  • 🛠 Google Ads Fixes - Fixed issues with complex MCC structures not linking properly. Also Google Ads tracking template will now respect UTM mirroring toggle so you can easily disable automated UTMs.

May 2023

  • 🚀 Multitouch Model Controls - There are new "Multitouch Model" controls available in reports to let you select between viewing First Touch, Last Touch, Linear, Positional, and Time Decay models in real time. Quickly get deeper understanding of how your marketing channels influence the player journey, in addition to our existing assist and deeper S3 reporting options.

  • 🚀 Late ID Binding - Many games have several identities that may be linked over time or delayed registration where users may begin playing the game without registration. Anonymous events have supported this flow previously, but now with Late ID Binding attribution will automatically reprocess previous events with the new User ID after the user signs up/in for improved match quality and clarity in reports.

  • Integration Relinking - You can now remove existing ad platform integrations directly from the Tracker's Integration tab. This greatly simplifies the process and removing and changing the account that you have linked to your Tracker.

  • 🛠 Google Campaign Manager Linking - We rebuilt the GCM account linking flow to be more intuitive and faster.

  • 🛠 GDPR Data Removal Performance - Improved performance on large GDPR data removal requests to complete deletion jobs more quickly and efficiently

April 2023

  • 🚀 Goal Monitor - We have completely redesigned the Goal panel to show you deep insights into goal frequency, postbacks, revenue configuration, and more! The new Goal Monitor provides you with a single page to monitor the health of your integrations and help identify any issues quickly.

  • 🚀 Timezone & Currency Settings - New controls allow you to set a default timezone and currency for all of your reports per Game. Additionally, you can set custom timezones when pulling specific reports in case you need to align your data with an external partner! As a part of this update we have revised all of our reporting to provide details about which timezone you are seeing.

  • 🚀 GDPR Management UI - You can now directly submit data removal and data access requests through the Management page, without needing to integrate with the GDPR APIs, making it easier to handle one-off GDPR data requests. These new tools also greatly simplify integration testing scenarios where you need to manually check and remove events for a specific user.

  • 🚀 Hourly S3 Reporting - In addition to our normal daily S3 reports, we can now deliver S3 export reports hourly if you would like to build near real time dashboards against your S3 data. With this update you may also set your daily unloads to occur at times other than midnight UTC to help align your data delivery with the rest of your ETL processes.

  • 🚀 EU Data Residency Controls - Customers on our managed platform now have access to a dedicated EU-only environment. You can now set all data to reside and be processed in the EU if you have data residency requirements. Please reach out to your account manager if you are interested in enabling this feature on your account.

  • ACM Reporting Refinement - When working with Automatic Click Measurement some customers noticed issues such as malformed UTM parameters creating malformed rows in their reports. We have added several new data cleaning heuristics to help identify common UTM tagging issues and resolve them automatically before they show up in your reports.

  • Bulk invite improvements - You can now paste comma or newline separate lists of emails into the invite flow to more easily handle inviting multiple users at once.

  • 🛠 Resolved various issues related to inconsistent time range settings and timezone usage throughout attribution reporting

March 2023

  • 🚀 Report Column Reordering - You can now directly reorder and hide columns in your reporting by simply dragging the columns into your desired order and using the X to hide any columns you don't need.

  • 🚀 Configure ACM Reporting Team - When you set up Automatic Click Measurement you will start to see UTM and Referral traffic automatically in your reports. You can now control which Team this reporting shows under so you can help keep your organic and referral reporting separate from your paid media for cleaner reports. We highly recommend setting up a dedicated team for ACM traffic if you have a large amount of traffic to your landing pages!

  • 🚀 New Match Parameters for Facebook - You can now leverage IP and Useragent information to improve your match rates on Facebook conversions. On average we have seen customers improve their match ratings by 1 rating tier after implementing this feature.

  • Time to Conversion Summations - Time to conversion metrics now show an aggregate value for min, max, and average time at the bottom of reporting tables. This allows you to quickly see a baseline of how a channel's time to conversion might be varying against your average to better understand where in your funnel that channel is hitting users.

  • Platform Dimension Icons - When you add the platform dimension to your reports now you will now see icons for Steam, Xbox, Playstation, etc making it easier to quickly identify the row you are looking at.

  • LTV in Retention Reporting - The LTV columns are now available in Retention reports so you can quickly pull a single report showing you both the retention and monetization behavior of cohorts in your game.

  • Web SDK Snippet in Console - The In-Game Integration panel now shows you the correct Web SDK snippet for your game ready to copy into your landing page. This is particularly helpful if you are a customer with a dedicated environment and a custom Web SDK build.

  • Google Ads Integration Refactor - We have greatly simplified our Google Ads integration process to make it faster and more consistent to manage your linked accounts.

  • Google Ads Manager Account Linking - When you link a Google Ads Manager account you now are provided with options to select which of the managed customers you want to sync into your reports. This greatly simplifies cases where you have an account structure that is splitting different channels or geos into different Customers on Google Ads rather than requiring you to create a different Team for each account.

  • 🛠 Report Views Consistency - There used to be a few columns that didn't save properly when you included them in your reporting view (such as ROAS). This is now resolved!