Changelog
about 1 month ago
- 🚀User Profile Metrics - We now support user profile metrics, enabling you to analyze custom player characteristics and performance indicators for your acquired cohorts. Upload metrics like predicted LTV models, player progression scores, skill ratings, or virtual currency balances to understand the quality and characteristics of users acquired through different advertising channels. These metrics appear as "Custom Metrics" in your cohorted LTV and Retention reports, allowing you to compare total, average, and maximum values across marketing channels.
- 🚀Content Calendar - You can now see the content for your campaigns in a calendar view for both planned upcoming content and past deliverables. Seamlessly integrated with creator activation workflows, planned deliverables automatically populate as we move through contract negotiations. Collaborate effectively with team-wide visibility, commenting system for notes, status management for review and approval processes, and automated engagement statistics for live content tracking.
- ✨ Discord Role Management - Our Discord bot has been expanded to support the ability to manage multiple roles through your Creator Program roster. Automatically assign tier-based roles to provide creators with appropriate channel access - simply update a dropdown on your roster and the changes sync automatically to Discord, enabling creator community management with different access levels for various creator tiers.
- ✨ Enhanced Campaign Tabs - Tabs will now collapse, are searchable, and can be reordered to optimize your workflow management. Keep active campaign dashboards at the front while collapsing historical activations into a "more" section. Perfect for long-running campaigns with multiple beats where you need quick access to current reporting while maintaining historical data visibility for reference.
- ✨Meta Ads Integration - Rebuilt Meta Ads integration simplifies the account linking process and provides a more reliable integration. The new self-service setup eliminates the need to contact Gamesight staff for integration setup.
2 months ago
- 🚀 Campaign Content Listing - Content association on creator activation page will let creators review content they have produced as a part of a campaign and submit content manually. Creators can now easily track their campaign contributions and ensure all content is properly documented for campaign performance analysis.
- ✨ Campaign Content Filters - New sorting and filtering tools for campaign content, filter by status, content type, or search for specific keywords. Streamline your content management workflow with powerful filtering capabilities that help you quickly find and organize campaign assets.
- ✨ Creator Program Applications Filters - New sorting and filtering tools for creator program applications. Show stats for Twitch, Youtube, and Tiktok on application listing, filter by viewership/reach on all supported platforms. Make more informed decisions about creator partnerships with enhanced visibility into applicant metrics across all major platforms.
- ✨ Manual Cost Upload Presets - Pre-defined column mapping for common ad platforms so that when you start uploading reports they will automatically be mapped to the correct values in Gamesight. Streamline your cost data imports with intelligent field mapping that eliminates manual configuration for popular advertising platforms.
3 months ago
- 🚀 Campaign Content - Monitor content creation in real-time with the new content association system. Track content being produced by creators in your campaigns and creator programs through a centralized timeline feed. Review planned content for paid activations, manage content approval workflows, and collaborate seamlessly with creators through integrated commenting features.
- 🚀 Creator Audience Geography - Creator profiles now feature interactive audience geography maps showing detailed breakdowns of creator audiences on Twitch. Gain deeper insights into creator reach and geographic distribution to better evaluate creator fit for your targeted activations and regional campaigns.
- 🚀 Email Report Ingest - Streamline your reporting workflow by ingesting partner reporting data directly through email! Each cost integration now provides a unique email address—simply forward reports to automatically import data into the platform. Centralize all your reporting data in one place, even for platforms without automated API integrations.
- ✨ Tracker Page Redesign - The Tracker page has been refreshed with improved design and functionality to better highlight your usage metrics and reporting data. Navigate your campaign structure more efficiently with enhanced data visualization and clearer reporting insights.
4 months ago
- 🚀 Ad Engagement & Video Views - The report aggregation system now includes additional metrics reported by your partner ad platforms, including video view statistics and engagement metrics like likes, shares, and comments. Get deeper insights into your campaign performance directly from your Gamesight reports.
- 🚀 Influencer Profile Dashboard - Gain comprehensive creator insights with a new dashboard tab on influencer profiles. View a creator's top channels, reach metrics, and complete participation history across your Creator Programs and Campaigns—all in one centralized location.
- 🚀 Twitter Profile Analytics - Influencer profiles now include comprehensive Twitter analytics! View recent tweets, engagement statistics, follower growth trends, and more directly in the platform to make more informed decisions about your Twitter creator partnerships.
- ✨ Cross Device Assist Expansion - The multi-touch attribution model now provides more coverage on common cross-device scenarios. You can track complex user journeys such as CTV impressions leading to mobile SEM clicks and desktop conversions more consistently, giving you a more complete view of your marketing effectiveness. Check out your modeled goals reporting to see it in action!
- ✨ Enhanced Report Configuration - Finding the right metrics is now faster and easier with redesigned report configuration tools. Search for specific metrics, navigate through collapsible metric groups, and quickly build the exact reports you need across attribution reports, influencer CRM, campaigns, and creator programs. In addition, we have added support for exclusive filters on Attribution reports enabling you to remove specific networks or line items from reports easily.
- ✨ Influencer Bulk Actions - Save time with new bulk action support across all influencer tables. Select multiple creators at once using checkboxes to update statuses, export to CSV, or send mass communications—dramatically improving your workflow efficiency when managing large creator rosters.
- ✨ Creator Discord Integration - Strengthen your Creator Program community with enhanced Discord capabilities. Automatically assign roles to creators when they join your Discord server and easily link Discord handles to creator profiles, helping you build a smooth creator experience while easing management workload.
- ✨ Creator Program Management Improvements - Creator Program management now features editable roster fields and application details visibility. Your Gamesight representative can enable edit access for specific fields, allowing you to manage creator data directly in the console while easily referencing information from the creator's original application.
- ⚙️ Dashboard Time Range Settings - Set default time ranges on attribution dashboards to streamline your reporting workflow. Choose between relative ranges (like "last 30 days") or absolute date ranges to ensure consistent reporting periods across your team.
- ⚙️ PDF Dashboard Exports - Easily share campaign results with stakeholders by exporting dashboards to PDF. Simply navigate to any campaign page and use Ctrl+P to generate a PDF report suitable for internal distribution.
5 months ago
- 🚀 Incrementality - We have launched our Incrementality experiments suite! You can now blend your attribution measurement results seamlessly with experimental Incrementality studies to calibrate reporting and show the causal impact of your campaigns.
- 🚀 Tiktok Profiles - Analyze Tiktok profiles and content history directly in Gamesight! We have extended our Influencer Profile pages to cover Tiktok so you can see content history, viewership trends, and more.
- 🚀 Youtube Live Creator Stats - Get direct insights into a creator's YouTube Live content creation stats through your CRM. See statistics like average viewership, engagement, and more inline as use filters to sort and cohort Creators based on their audience.
- ✨ Expanded Attribution Windows - For cases where you would like to measure touchpoints with very short (or zero) attribution window, it is now possible to set fractional attribution windows all the way down to 0 hours. This can be useful in cases where you may want to disable attribution for specific Trackers without adjusting the ad tags.
- ⚙️ S3 Export Reporting Improvements - We have improved our S3 report delivery mechanism to improve stability and performance - reducing 90p latency by 42%.
6 months ago
- 🚀 Tiktok Creator Stats - Get direct insights into a creator's TikTok content creation stats through your CRM. See statistics like average viewership, engagement, and more inline as use filters to sort and cohort Creators based on their audience.
- 🚀 Touchpoint Measurement API - In an ever evolving advertising landscape, we continue to create new technologies for ensuring your campaigns can be measured seamlessly. The new Touchpoint API supports new types of Server-to-Server measurement, especially for environments like desktop applications or CTV where traditional ad tags are not supported.
- ✨ Destination URL Safety Controls - This new control allows your team to restrict the permitted Destination URLs for Click Trackers to both help improve your security posture, safeguard against fraud, and catch tagging errors quickly.
- ✨ Creator Program Application Enhancements - We've extended our Creator Program Application system to support additional custom fields in the application form to ensure you are gathering the information you need to process Applications quickly. The new CSV export feature helps support pulling application data into your company's internal workflows with ease.
7 months ago
- 🚀 Interactive Reports Charts - Transform your Marketing Measurement data instantly into visual insights with built-in charting capabilities. You can now create compelling visualizations directly within your reports without the need to export data to external tools.
- 🚀 Custom Dashboards - Create personalized views of your most important metrics by saving Marketing Measurement reports and charts to custom dashboards, giving your entire team instant access to critical performance data and trends.
- ✨ Report Listing Redesign - Access all your reporting tools in one streamlined location with our reimagined Reports page, offering unified management of saved reports, custom dashboards, and reporting workflows in a single intuitive interface.
- ✨ Touchpoint Time Report - Analyze conversions based on time of touchpoint to build user cohorts, compare cohort performance over time, and evaluate conversion rates.
- ✨ Discovery Page Enhancement - Navigate and find information more efficiently with new filtering capabilities, grouping options, saved views, and improved search functionality in the Discovery page interface.
- ✨ Checkbox Custom Fields - Add checkbox fields to your CRM creator tables for more flexible data organization, perfect for tracking status and membership information for your Creators.
- ✨ Ad Platform Name Sync - Enhanced name synchronization maintains consistency with your Ad Partners even when changes occur after campaign launch, ensuring you have the right naming structures in reports all the time
- 🛠 Creator Tables - Fixes for Creator Tables across the platforms for sorting, grouping, view management, and general stability improvements
9 months ago
- 🚀Saved Tracker Destination URLs - Keep a list of your common Destination URLs saved for easy use when configuring new Trackers during campaign setup. No more copying landing page URLs manually during config.
- ✨ Campaign Dash Time Controls - Campaign dashboards now support custom time ranges! You can quickly pull statistics for controlled time ranges to slice down to specific ranges to simplify your regular reporting needs.
- ✨Influencer Tag Filters - Slice and dice your creator lists with ease! Influencer lists in CRM, Campaigns, and more now have support for Tag filters enabling you to use your custom Influencer Tags to generate new types of reports and views.
- ✨ Youtube Data Enhancements - We have made some major improvements to the data collection process for YouTube video data that increases video coverage for gaming content from smaller creators. Content volumes overall in our reporting have almost doubled!
- ✨ CPV/H Columns - Activation tables will now calculate estimated Cost Per View / Cost Per Viewer Hour for Creators in the contracting process.
11 months ago
- 🚀Creator Tags - The new Creator Tagging system allows you to create and manage your own tags on creators across the platform. From creating company-wide Do Not Contact filters to noting a creator's competitive play style and more!
- ✨User Management - We have fully redesigned the User Management tools to make it easier to invite your team mates and manage their permissions within your organization. See our documentation for more details.
- ✨ Creator Program Localization - Creator Program landing pages now support localization so you can accept inbound applications from your Creators worldwide.
- 🛠️Reddit Ads Integration - The Reddit Ads integration has been improved to no longer require account allow listing. Just link your Reddit Ads account and start running campaigns.
- 🛠️Game in Link Inspector - The Link Inspector now returns details about the Game and Team associated with the provided link, if any. This can help you confirm that you are using the correct link when setting up campaigns.
11 months ago
- 🚀New Website - We have launched a brand new homepage! See more details about our products and services alongside our new branding.
- 🚀 Amazon Ads Integration - Our brand new integration with Amazon Ads paves a new path for how you can measure your Twitch, Amazon, Amazon DSP campaigns! With full view-through attribution support and direct server-to-server measurement to ensure high quality data.
- ✨ Late Touchpoint Measurement - Attribution new supports delayed measurement of touchpoints and will automatically re-attribute any relevant goals to ensure your reports always take in to consideration all of your campaign data. This is particularly useful for CTV or S2S touchpoint measurement where interaction logs may take several hours to process before they are delivered to Gamesight.
- ✨ Custom Campaign Reports - See custom reporting data from our Data Analysts directly as custom dashboards on your campaigns! We have added the ability for our Data team to deliver custom reports for your campaigns directly as dashboards on your campaign so you can always have direct access to up to date data on your custom reports!
- 🛠️Rate Limiting - We have enhanced the rate limiting implementation for our Event ingest endpoints to provide more feedback on how many requests remain under your current rate limit. If you ever need to have your rate limits raised, please reach out to your account rep who can help raise your limits.
