Install Measurement

The Gamesight Marketing Measurement platform is very flexible and can be implemented in many different configurations to measure different flows. These use case guides are designed to give you the information you need to successfully roll out Gamesight for your game.

Not sure which use case applies to your game? Check out the Use Cases introduction for more details about our guides.


Use Case Overview

This use case guide is for covers how to setup Install measurement using Gamesight. This guide is applicable to all games, independent of the platform.

The Install goal, often generically called a conversion, is the one of the base GoalsGoals - Specific Events or combinations of Events that you are trying to drive users to complete. This may include buying your game, first match completed, user reactivation, or any other combination of events. that are set up automatically for each new Game on Gamesight. It measures the number of new installs your Game gets over time.

Reporting Results

While there is nearly an unlimited number of flows you can measure with Gamesight, here a few concrete examples of the questions you can answer with this integration.

  • How many new users came from Google Ads over the last 7 days?
  • What is my cost per install (CPI) for my Facebook campaign?
  • Which of my ad creatives or targeting cohorts converts better?
  • How do my conversion rates vary by country?
  • What percent of my pre-launch newsletter subscribers went on to buy the game?
  • Did that campaign have a positive return on ad spend (ROAS)? Is my marketing spend profitable?

Measurement Setup

Since most distribution platforms don't let you directly measure when a user purchases or downloads your game, the default configuration for the Install goal is to trigger the first time a user plays your game. The event tracking for Installs is handled using the base game_launch event.

POST /events
{
  "user_id": "user1",
  "type": "game_launch",
  "ip": "0.0.0.0",
  "identifiers": {
    "platform": "steam",
    "os": "Windows 10",
    "resolution": "1920x1080"
  }
}

You can read more about how to set up the game launch event integration in the Measurement API Quick Start guide.


Goal Configuration

The Install conversion Goal is created by default for every game, so you don't need to create a new goal to get started. For reference, here is the configuration that is used to set up the goal.

Once the Goal is created, you should fill out regional revenue data in the Goal to enable revenue and return on ad spend (ROAS) reporting.

Goal revenue configurationGoal revenue configuration

Goal revenue configuration


Additional Goals

Once you have the core install tracking integration there are many additional GoalsGoals - Specific Events or combinations of Events that you are trying to drive users to complete. This may include buying your game, first match completed, user reactivation, or any other combination of events. that you may want to start tracking. The following use case guides provide more detail about how you can implement these common Goals for your game:


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