Google Ads

Cost Aggregation Features

Simply linking your Google Ads account to Gamesight will enable Cost Aggregation, which includes:

• Syncing Google Ads' reported Clicks, Impressions, and Cost data (alongside your other marketing channels) into your Gamesight reporting

Attribution Features

As a Gamesight attribution customer, linking your Google Ads account to your Gamesight Tracker will enable you to:

• See Google Ads campaign performance alongside your other marketing channels in Gamesight
• Track which Google ads are driving actual game installs (not just clicks), as well as any post-install goals
• Send conversion data back to Google Ads so their algorithm can find more players like yours (automated, install-based optimization)
• Compare cost-per-install (CPI) and return on ad-spend (ROAS) across all your marketing channels

Integration Steps

1. Link your Google Ads Account

To link your Google Ads account to Gamesight:

1. Click Trackers (under Measurement) on the left-hand side of Gamesight Console.
2. Click the "Create" button at the top of the page as shown below.

3. Next, search for "Google Ads" and click on the Google Ads logo as shown below.

4. Click "Use Google Ads".

5. Click "Authorize with Google Ads" and select your Google Ads account.

6. Click "Allow" on the following access prompt.

7. Select the appropriate "Customer ID" on the following menu and click Next

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Google Ads Manager Accounts

An additional input for "Managed Customers" will appear if the Customer ID you have selected is a Google Ads manager account. If you would like to setup a multi-ad account structure for reporting, you can use this field to link accounts to a single tracker.

Click on the input to see a dropdown of Customer IDs connected to the selected manager account and choose the necessary accounts to link. If you'd like to remove a selected customer, you can delete it by clicking the "x" icon, or click the input and deselect the checkbox.

Be sure to click "Save Integration Settings" after making any updates.

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Integration Complete!

Your integration enabling Cost Aggregation is complete!

The remainder of this documentation will only be helpful to Gamesight Attribution customers

Attribution - Campaign Setup

This portion of our documentation requires that your Google Ads Tracker is created and your Google Ads account is linked to Gamesight. Jump to the top of this documentation for a detailed walkthrough.

For each Google Ads campaign that you want to enable attribution for, you need to:

1. Create a Tracking Template in your Google Ads Campaign Settings:

2. Click "Additional Settings".
3. Locate the Tracking Template under the Campaign URL options:

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Tracking Template vs Final URL

You must be sure to copy and paste your Gamesight Click URL from your Google Ads Tracker into the Tracking Template field to avoid errors and/or ad rejection.

The Final URL should be the landing page that you are sending users to.

We also recommend including a forward slash ("/") at the end of your Final URL to prevent any potential issues that could impact your landing page's UTMs. Example Final URL: https://gamesight.io/

Video Ad Tracking

The same process is followed when setting up Video Ad Tracking. You will simply need to place your Gamesight tracking link into the "Tracking Template" field for your ad as shown in the image below:

Test Tracking Setup

Click the Test button to ensure everything is redirecting to the correct page and then Save the Tracking template.

Multiple Landing Pages

Gamesight does not control the redirect in Google Ads. The Destination URL in Gamesight can be ignored for Google specifically.

To set up additional landing pages in Google Ads:

1. Create a New Campaign
2. Place your Gamesight Tracking Link in the Tracking Template field.
3. Set the new Landing Page URL in the Final URL field

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Destination URL Handling

There are no required steps in your Gamesight dashboard. Google automatically replaces the "destination_url={lpurl}" portion of your Gamesight Tracking Link with the landing page that you choose in the above steps. This campaign will automatically sync and populate in your Gamesight dashboard once it is being trafficked.

Postback Conversions to Google Ads

Gamesight, in partnership with Google Ads, has created an integration for sending conversion data from Gamesight back to Google Ads, which enables Google Ads to:

• Show your ads to people more likely to install, purchase DLC, etc.
• Create lookalike audiences based on your actual players, while excluding existing players from seeing install ads

Google Ads Conversion Trackers

Gamesight requires a specific kind of Conversion Tracker to successfully send conversion data back to Google Ads.

To set up Conversion Trackers for Gamesight:

1. Click "Goals" in your Google Ads dashboard, followed by clicking on "Summary".

2. Click on the blue "+ Create conversion action" button:

3. Select "Import":

4. Select CRMs, files, or other data source and Track conversions from clicks:

5. Skip the data source connection as it not required for Gamesight's postbacks to function.

6. Choose the Conversion Goal Category and enter a name for your Conversion Goal/Tracker.
   You should select the Category that best fits the Gamesight Goal that you are setting up a postback for.
7. Next, click Add.

8. Skip the Data Source setup once more by clicking Done to complete the setup.

Now that you have created your Conversion Tracker, you can select it on the Postbacks tab of your Google Ads tracker in Gamesight.

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Multiple Conversion Trackers

You can repeat the steps above in order to create individual Conversion Trackers for each Goal that you intend to set up a Postback for! Simply repeat the steps above to create additional Conversion Trackers for your postbacks.

Google Ads Conversions

It can take up to 4 hours for uploaded conversions to appear in your Google Ads dashboard. If after this amount of time you still aren't seeing successful conversion uploads, please contact support.

Additionally, Google Ads reports conversions by "Date of Click" by default. You can view this Google doc for an explanation of this behavior: Google Conversion Tracking

If you would like to change your reporting to view conversions "By Conversion Date", this Google doc will walk you through the process: Conversions By Time

Troubleshooting

In the table below, we go over some common questions surrounding Google Ads campaigns, performance, etc.