This document covers the steps required to send conversion data from Gamesight Marketing Analytics to Google Ads. This is a two-way data sync that pushes your conversions to Google Ads enabling automated install-based optimization, in addition to pulling cost metrics in from Google which enables ROAS reporting in Gamesight.

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Create a Dedicated Google Login for Gamesight Integration

We encourage you to create/use a separate, dedicated Google login for your company that is an administrator of the Google Ads account you want to measure/link. This will keep the integration from flowing through any employee's "personal" Google account, while also preventing any disruptions that could occur due to role/personnel changes. It also allows you to restrict the Gamesight integration directly to specific accounts that you choose.

1. Link your Google Ads Account

You first will need to link your Google Ads account to your Gamesight account. You can do this by opening the drop-down by your name in the top right of the page and selecting Settings. On this page you will find a button labeled "Link AdWords Account" which will bring you through the Google oAuth flow and request permission to your AdWords Account.

We use this information to read the conversion trackers on your account and to get access to the Offline Conversion Upload API. The account that you link must have permission to access these actions on your AdWords account or the integration will fail.

2. Create your Conversion Tracker

After you have linked your AdWords account you will need to setup a Conversion Tracker in Google AdWords, if you do not already have one. First go to your AdWords console and under "Tools" click on "Conversions".

Next, click on the blue "+" button to create a new Conversion.

Next, select "Import".

Now you can select "Track Conversions from Clicks" and press "Continue". Fill out the form and click "Save and Continue".

Once you have done this, go back to your Gamesight account settings. If you click on "Details" next to your linked AdWords account, you should be able to expand the "Company" section and see the Conversion Tracker that we just created.

Please verify that the "TYPE"" next to the conversion tracker is listed as "UploadConversion". If it is any other value, Gamesight won't be able to write conversion data to it.

3. Share your AdWords Account

Now that you have linked your AdWords account and have a conversion tracker set up, you'll need to grant your other team members access to use this account. To do this press the "Manage" button next to your linked AdWords account. This should bring up the AdWords account management modal.

From here you can select the teams that you want to grant access to. This will allow all members in the team to create Trackers that post their conversions to your AdWords account's conversion trackers.

4. Create your Tracker

Now that you have your account linked you should proceed to create a new AdWords Network Tracker. You should see that your AdWords account is automatically populated in the drop-downs on the Tracker creation screen. Select your Conversion Tracker and click Finalize and Review. Do not fill out the Campaign, Ad Group, or Ad step!

Once you have your Tracker created, copy the click tracker URL. It should be of the following form:

https://gsght.com/c/XXXXXX?campaign={campaignid}&ad_group={adgroupid}&ad={creative}&target={targetid}&gclid={gclid}&destination_url={lpurl}

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Just use the Network Tracker!

You do not need to proceed to the Campaign / Ad Group / Ad levels of Tracker creation for the Google Ads integration. Simply copy your full Network-level Tracking link and Gamesight will automatically mirror the Campaign structure that you set up in your Google Ads account.

5. Set up your Adwords Campaign

To track your AdWords campaigns, you'll need to setup a Tracking template through the AdWords campaign settings.

Under "Additional Settings", you'll find the Tracking template under the Campaign URL options section.

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Tracking Template vs Final URL

Please note that the Tracking Template field should include your Gamesight tracking link. The Final URL should be landing page that you are sending users to.

The Tracking Template should include your Gamesight tracking link as shown in the image below.

Video Ad Tracking

The same process is followed when setting up Video Ad Tracking. You will simply need to place your Gamesight tracking link into the "Tracking Template" field for your ad as shown in the image below.

Click the test button to ensure everything is redirecting to the correct page and then save the Tracking template.

You should be ready to run your campaign now! You can use the same Tracking link for multiple Google Ads Campaigns, so if you need to create a new link you can start at Step 5.

Google AdWords Conversions

It can take up to 4 hours for uploaded conversions to appear in your AdWords dashboard. If after this amount of time you still aren't seeing successful AdWords conversion uploads, please contact support.

Additionally, Google Ads reports conversions by "Date of Click" by default. You can view this Google doc for an explanation of this behavior: Google Conversion Tracking

If you would like to change your reporting to view conversions "By Conversion Date", this Google doc will walk you through the process: Conversions By Time

Multiple Postbacks

If you would like to set up additional postbacks from Gamesight to Google Ads, you can set up a new Conversion Tracker for each additional Goal in Gamesight that you would like to postback as outlined in Step 2 of this doc.

Once you have these additional Conversion Trackers set up, please contact our support team after you fill out the example template provided below and we can finalize/map the new postbacks for you!

Troubleshooting

In the table below, we go over some common questions surrounding Google Ads campaigns, performance, etc.