Experiment Configuration

1. Create a New Experiment

When you're ready to create a new experiment, you can access the Experiments Center by clicking on the Experiments tab on the left side of the console. Previous experiments can also be accessed here.

2. Define Experiment and Target Measures

To run a matched-market incrementality test, first select "Geographic Holdout Test." Next, choose your KPI for this experiment.

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Choose Your Goals

To measure incremental impact on non-revenue goals (Installs, Reactivations, etc.), select Goals. Revenue experiments are not selectable at this time but will be available in a future update.

Next, select the target goals for your lift experiment.

3. Select Ad Network for Experiment

Once you have defined your goals, select the ad network where you will be running ads. If your network does not appear in the dropdown, you can fill this in manually.

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Incremental Lift Resolution

Incrementality tests measure holistic performance at a regional level. Lift results cannot be extracted across multiple networks or campaigns. As such, utilizing a single ad network and strategy is best practice for incrementality experiments.

4. Select Experiment Resolution

Gamesight supports both state and country-level resolution for your experiment. State-level resolution will only be avaiable for games with high DAU in the US. In general, we recommend selecting Country.

5. Add a Title and Description for your Experiment

The title and description are filled out automatically. Once you're ready, hit Create Experiment to continue!