Steam UTM Analytics

Integration Features

Integrating Steam UTM analytics into Gamesight allows you to access unique insights into Steam's platform-specific metrics, such as wishlists and page visits. Once the integration is complete, Gamesight will automatically download data from Steam and integrate it into your reports.

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Steam Attribution Limitations

Because of the way Steam handles attribution, they are only able to attribute a small minority (typically less than 10%) of all traffic. Further reading on why.

That being said, we encourage all customers to set up this integration, as some data will always be better than none.

Integration Steps

1. Enable Gamesight Access to Steam UTM Analytics

To grant Gamesight access to view your Steam UTM analytics:

1. Log into your Steamworks account at https://partner.steamgames.com/.

2. Hover over the "Users & Permissions" dropdown and select "Manage Users".

3. Click the "Invite User" button to open the invitation modal.

4. Complete the invitation form with the following details:

   • Name: gamesight
   • Email: [email protected]
   • Permissions: Check the "View Marketing Traffic Data" box

5. After we accept the invite, you will receive a confirmation email that you must approve.

2. Configure UTM Parameter Mirroring

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UTM Mirroring

UTM Mirroring is enabled by default for all games. However, the instructions below will walk you through double checking this configuration and enabling it if needed.

To properly align and segment the data from Steam, your Steam UTM reporting needs to align with your Gamesight reporting structure. This can be configured automatically by enabling UTM Mirroring in your game settings.

Once this feature is enabled, Gamesight will automatically set UTM parameters on the landing page for all clicks coming through your Trackers.

You can read more about the UTM Mirroring features here.

3. Enable Steam Reporting Features

Once steps 1 and 2 have been completed, notify the Gamesight team, and we'll enable the new Steam reporting features for you.

You should now see new Steam metrics available in the reports "Display" tab:

Gamesight automatically merges and standardizes your Steam UTM data with our reporting structure: