Attribution

Attribution helps you understand which marketing touchpoints led to conversions in your campaigns. When someone installs your game, makes a purchase, plays a certain number of matches, completes a a tutorial, etc. - attribution tracking connects that action back to the specific ads, creators, or campaigns that influenced their decision.

How It Works

Gamesight tracks user interactions across your marketing channels and matches them to conversion events. When a user sees an ad, clicks a creator's link, or engages with your content, we create a record of that touchpoint. Later, when that same user converts, we can trace their journey back to see which marketing efforts played a role.

Gamesight supports multiple different attribution methods. You can view our detailed attribution methods here.

What You Get

Gamesight's Attribution will enable you to see:

Which campaigns are driving the most conversions
How users interact with multiple touchpoints before converting
The effectiveness of different marketing channels and creative approaches
Return on ad spend (ROAS) for your campaigns

You can analyze attribution across different time windows, from same-day conversions to longer consideration periods that better reflect how people actually discover and engage with your game.

Attribution Models

Gamesight supports a multi-touch attribution model to help you understand user journeys. This includes:

First-touch attribution - Credits the first marketing interaction
Last-touch attribution - Credits the final interaction before conversion
Multi-touch attribution - Distributes credit across multiple touchpoints

You can learn more about our Multi-Touch Attribution Model here.

Getting Started

You can find more resources pertaining to Gamesight's attribution platform in our Use Cases below: