Microsoft Ads

Attribution Features

As a Gamesight attribution customer, linking your Microsoft Ads account to your Gamesight Tracker will enable you to:

• See Microsoft Ads campaign performance alongside your other marketing channels in Gamesight
• Track which Microsoft ads are driving actual game installs (not just clicks), as well as any post-install goals
• Send conversion data back to Microsoft Ads so their algorithm can find more players like yours (automated, install-based optimization)
• Compare cost-per-install (CPI) and return on ad-spend (ROAS) across all your marketing channels (Note: You must take advantage of Manual Cost Uploads to calculate ROAS for Snapchat)

Integration Steps

1. Create Your Microsoft Ads Tracker

To create your Microsoft Ads tracker:

1. Click Trackers (under Measurement) on the left-hand side of Gamesight Console.

2. Click the "Create" button at the top of the page.

3. Search for "Microsoft Ads" and click on the Microsoft Ads logo.

4. Click "Use Microsoft Ads".

5. Click "Authorize Microsoft Ads" and sign into your Microsoft Ads account.

6. Click "Yes" on the following access prompt.

7. Select the appropriate "Account ID" and "Customer ID" from the dropdown menus, then click "Next".

8. Note your Click URL - it should appear as follows:

https://gsght.com/c/XXXXXX?campaign={CampaignId}&campaign_name={Campaign}&ad_group={AdGroupId}&ad_group_name={AdGroup}&ad={AdId}&msclkid={msclkid}&destination_url={lpurl}

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Network Tracker Usage

Simply copy your full Click URL as shown above and use it in the Tracking Template field of your Campaigns in Microsoft Ads. Gamesight will automatically mirror the Campaign structure that you set up in your Microsoft Ads account. You do not need to set up the Campaign / Ad Group / Ad levels of the tracker in Gamesight.

2. Create Your Conversion Goal

After linking your Microsoft Ads account, you'll need to setup a Conversion Goal in Microsoft Ads if you don't already have one.

1. Click Tools > Conversion Goals in your Microsoft Ads dashboard.

2. Click Create and choose "Offline" as the kind of conversions to track. Click "Next".

3. Choose the Goal Category for your campaign and Goal Type (select: Offline Conversions).

4. Name your Conversion Goal and choose the Revenue option of your choice. Click "Save and next".

3. Set Up Postbacks to Microsoft Ads

Now that you have your Microsoft Ads account linked to Gamesight and your Conversion Goals are created, you can set up postbacks from Gamesight to Microsoft Ads directly through your dashboard.

Please check out our Postbacks documentation for a detailed walk-through.

4. Configure Your Microsoft Ads Campaign

To track your Microsoft Ads Campaigns, use your network-level Microsoft Ads Click URL. You can access the correct link by clicking on your Microsoft Ads tracker on the Trackers page.

Campaign Setup Steps

1. Copy your Click URL from the tracker page.

2. Paste this into the Tracking Template field of your Microsoft Ads campaign.

3. Click the test button to ensure that everything is redirecting to the correct page.

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Reusable Tracking Link

You can use this same tracking link for all of your Microsoft Ads Campaigns!