Player Retention Target Measurement
The Gamesight Marketing Measurement platform is very flexible and can be implemented in many different configurations to measure different flows. These use case guides are designed to give you the information you need to successfully roll out Gamesight for your game.
Not sure which use case applies to your game? Check out the Use Cases introduction for more details about our guides.
Use Case Overview
This use case guide is for covers how to setup Player Retention Target measurement using Gamesight. This guide is applicable to all games, independent of the platform.
A Player Retention Target goal measures when a player is retained for at least a certain amount of time in-game. For example, you would use a Player Retention goal if you want to measure the number of users who are retained for at least 1 day from your campaign. This is particularly useful if you would like to post back retention-based Goals to Ad Networks for optimization.
Note that this Goal configuration is separate from our default LTV reports. Just by sending a game launch event, Gamesight will automatically generate reporting to show the retention of users by cohorted acquisition source.
Player Retention measurement is based on the same game launch event that powers the Install Measurement goal. So for most games, you get retention measurement for "free" with the base attribution integration.
You can read more about how to set up the game launch event integration in the Measurement API Quick Start guide.
To get started with Player Retention goals, please reach out to support using the chat bubble in the lower right hand corner of your screen. We can assist with configuring the Goal and any postbacks for your Game.
The Configuring Goals guide has more details about how to manage goals for your game.
Updated over 2 years ago