Reports Dashboard

This document will walk you through the Reporting Dashboard and its features in Gamesight Console.

Acquisition Dashboard

The dashboard shown below is what you will see when you click Measurement > Dashboard in console. This view will show you the Top Campaigns and their performance over the duration of time selected at the top right-hand side of the page (default data/view is Today).

This view not only shows your active campaign's impressions, clicks, cost and ROAS, but it also shows the Goals that are important to your campaigns such as Installs, Purchases, DLC Purchases, etc.

Network versus Gamesight Metrics

Hovering your mouse over a Network in your reporting will display Gamesight recorded and Network reported metrics on clicks, impressions, etc. In the image shown below, you can see that Gamesight recorded more clicks than Facebook reported. This discrepancy is normal because networks such as Facebook will filter/adjust clicks while Gamesight records every click.

You can also add Network Goals (Goal data that is directly reported by the ad Network in aggregate) to your report by enabling the Network Goals metric on the Display tab of your Campaigns Report.

Campaigns Report

The Campaigns report will display all campaigns and their performance during the timeframe you select and the applied reporting filters.

In the image below, you will see campaigns being run on different networks and how they performed during the selected date range.

Revenue Report

The Revenue report will display all campaigns and their associated costs. This will break down the amount of money you spent on a specific campaign and revenue such as Purchase revenue, DLC purchase revenue, ROAS, etc. during the timeframe you select and the applied reporting filters.

In the image below, we are focusing on the Facebook Ads network and our "Launch" and "Spring DLC Launch" campaigns. A brief look at this report will show that our campaigns performed well since our Purchase and DLC Purchase revenue was significantly higher than the campaign's Cost Amount - resulting in our Return On Advertising Spend (ROAS) being positive.

Daily Report

The Daily report will display overall campaign performance broken down daily for the time duration you select and the applied reporting filters. An example Daily Report can be seen in the image below where each day in the 7-day date range is reported separately.

Lifetime Value Report

The Lifetime Value (LTV) report "cohorts" users based on how they were originally acquired/attributed by default. The LTV report will show every purchase (gross revenue) that players attributed to a specific campaign made in total (in-game purchases, DLC, etc.) over their lifetime. The time range settings do not impact the total revenue reported for a specific user, it will always display their lifetime revenue.

Additionally, you have the ability to see Post-Install Events (DLC purchases, Game Launches, etc.) by adding the "Lifetime Count by Goal" option on the Display tab. Viewing post-install events will help answer the question of "Among users that I acquired from X ad network last month, how many total purchases have they made?".

Note that unlike on our other reports, the time range on the LTV report filters by the date that the user interacted with your marketing campaign. So if you want to see the LTV of users that were referred from a specific campaign you would set the time range to the flight dates of that campaign.

Customizing Cohorts

By default, cohorted reports such as the LTV and Retention reports will create cohorts based on the original acquisition source of a user (e.g. how their Install goal was attributed). Gamesight reports also enable you to customize this cohorting logic to view your user acquisition cohorts based on any goal (or combination of goals) that you have configured.

When you select multiple goals as your "Cohorting Goals" on a report, each user's cohort will be reset each time they trigger one of the provided goals. For example, it is common to utilize both Install & Reactivation together to view LTV or Retention data for both newly acquired and reactivated users together when calculating the impact of a marketing channel.

Retention Report

The Retention report "cohorts" users based on how they were originally acquired/attributed. The Retention report will show both the total volume of retained users as well as the percentage of users retained at D1, D3, D7, D14, and D30. For retention calculations, Gamesight uses rolling retention by default so a user is considered as D14 retained if they have at last 14 days between the first and last time they were seen in-game.

Note that unlike on our other reports, the time range on the Retention report filters by the date that the user interacted with your marketing campaign. So if you want to see the Retention of users that were referred from a specific campaign you would set the time range to the flight dates of that campaign.

Reporting Filters

Each individual report (Campaigns, Revenue, Daily and LTV) can be broken down and customized in many different ways using the available Filters and Display options.

Using Filters, you can break your report down to focus on only the information that is important to you. For example, you can focus on a single ad network, a single ad group and an individual ad within that group. You can view attribution data for specific Countries, view or exclude Unattributed Goals/Events (organic lift) and more.

Using Display options, you can choose to include or exclude certain columns/rows of information in your report. For example, if you would like to view the Platforms that events are occurring on, you can enable "Platform" on the Display tab. Enabling the Platform to show up in your reports will now show where the events are happening (Xbox, PS, EGS, Switch, Steam, etc.).

Custom Reporting Views

You can Save, Edit and Manage customized reporting views on every reporting page in your dashboard (Campaigns, Revenue, Daily, and LTV). For example, you can set all of the Filters and Display settings for your report and then save the report view so that you can quickly view the same report again at any time in the future. The reporting view that you create and save will be linked to the specific Team that you are on when saving your report in Gamesight. You can save as many different reporting views as you would like!

Create New Reporting View

To create a new reporting view, navigate to any of the reporting pages in your dashboard. Once you have selected the Filter and Display settings of your choice, click on the "edit" icon next to "Report View" as shown below.

Now you can simply set a Name for your report, add an optional Description, choose your Default Time Range and click Save!

Managing Reporting Views

To Edit an existing reporting view, you can click on the ellipsis ("⋮") at the top of the reporting page of your choice. Make the changes of your choice to the report that you are viewing, click the ("⋮") at the top of the reporting page to open your saved reporting views, select the reporting view that you want to save over and click "Save".

To Delete an existing reporting view, click the ellipsis ("⋮") at the top of the reporting page of your choice, followed by selecting the reporting view to be deleted and click "Delete".

Reordering Columns

You can reorder the columns in your reports simply by dragging the headers to your desired order. This can be helpful to help better understand your funnel when you have many goals configured for your Game and would like to see a specific flow at a glance. Additionally, by clicking on the X on the header you can hide specific columns from your report to build a very customized view.

Timezone and Currency Settings

You can quickly and easily set your preferred reporting Timezone and Currency settings in Gamesight directly through your dashboard on the Management page. This will automatically convert all of the reporting dates/times and currencies shown in your reporting to the Timezone and/or Currency options that you chose.

You can also change the Timezone directly on reporting pages, such as the Campaigns Report, as shown below. This flexibility will allow you to export reports in the Timezone of your choice.

Simply click directly on the displayed Timezone:

Copy API Request

Once you have a report set up in the Reporting UI, you can quickly and easily copy the API Request which can be used to pull the same report via Gamesight's Reporting API.

Troubleshooting

If the following solutions do not resolve your issue, please contact us through live chat on the bottom right of your screen or email us at [email protected] and we'll help you get to the bottom of it!