The dashboard shown below is what you will see when you click Acquisition in your dashboard. This view will show you the Top Campaigns and their performance over the duration of time selected at the top right-hand side of the page (default data/view is Last 7 Days).
This view not only shows your active campaign's impressions, clicks, cost and ROAS, but it also shows the Goals that are important to your campaigns such as Installs, Purchases, DLC Purchases, etc.
Hovering your mouse over a Network in your reporting will display Gamesight recorded and Network reported metrics on clicks, impressions, etc. In the image shown below, you can see that Gamesight recorded more clicks than Facebook reported. This discrepancy is normal because networks such as Facebook will filter/adjust clicks while Gamesight records every click.
The Campaigns report will display all campaigns and their performance during the timeframe you select and the applied reporting filters.
In the image below, you will see 4 different campaigns being run on 3 different networks and how they performed during the selected date range.
The Revenue report will display all campaigns and their associated costs. This will break down the amount of money you spent on a specific campaign and revenue such as Purchase revenue, DLC purchase revenue, ROAS, etc. during the timeframe you select and the applied reporting filters.
In the image below, we are focusing on the Facebook Ads network and our "Launch" and "Spring DLC Launch" campaigns. A brief look at this report will show that our campaigns performed well since our Purchase and DLC Purchase revenue was significantly higher than the campaign's Cost Amount - resulting in our Return On Advertising Spend (ROAS) being positive.
The Daily report will display overall campaign performance broken down daily for the time duration you select and the applied reporting filters. An example Daily Report can be seen in the image below where each day in the 7-day date range is reported separately.
The Lifetime Value (LTV) report "cohorts" users based on how they were originally acquired/attributed. The LTV report will show every purchase (gross revenue) that players attributed to a specific campaign made in total (in-game purchases, DLC, etc.). Additionally, you have the ability to see Post-Install Events (DLC purchases, Game Launches, etc.), User Retention and more.
In the image below, we are taking a look at the Lifetime Value report for our campaign efforts on Facebook Ads.
Each individual report (Campaigns, Revenue, Daily and LTV) can be broken down and customized in many different ways using the different Filters and Display options.
Using Filters, you can break your report down to focus on only the information that is important to you. For example, you can focus on a single ad network, a single ad group and an individual ad within that group. You can view attribution data for specific Countries, view or exclude Unattributed Goals/Events (organic lift) and more.
Using Display options, you can choose to include or exclude certain columns/rows of information in your report. For example, if you would like to view the Platforms that events are occurring on, you can enable "Platform" on the Display tab. Enabling the Platform to show up in your reports will now show where the events are happening (Xbox One S/X, PS4, PS5, Nintendo Switch, Steam, Epic Games Store, etc.).
It is important to note that there are different Display options for each report, such as an Hourly break-down for the Daily Report, Goal Assists/Rates/Contributions/etc. for Campaigns, and much more. All of these options allow you to break reports out into exactly what matters to you and your team!
Updated 8 days ago