Tracker Configuration

TrackersTrackers - A hierarchical set of "buckets" in which Touchpoints (either Clicks or Impressions) are stored. Trackers let you differentiate between Touchpoints from your different campaigns and provide you with a flexible tool enabling you to accurately model the structure of your marketing campaigns. are at the heart of the Marketing Measurement platform. Setting up your Trackers correctly is vital to getting the most out of your reporting. The following guides will walk you through working with Trackers from the basics to advanced topics like macros and dynamic tracker creation.

Looking to get started? Check out the Track Your First Campaign guide for a walkthrough of how to get started with Trackers!


Did this page help you?