Use Cases

The Gamesight Marketing Measurement platform is very flexible and can be implemented in many different configurations to measure different flows. These use case guides are designed to give you the information you need to successfully roll out Gamesight for your game.

Full Integration Guides

This guide provides full details of the integration process for PC Games on Windows, macOS, or Linux. Your game can either be self-distributed or distributed through platforms such as Steam, the Epic Games Store, GOG, Humble Store, etc.

This guide expands on the PC Game guide by including information for games that are also distributed on Xbox, Playstation, or Nintendo consoles. This includes additional details such as account linking and handling cross-device flows.

Goal Measurement

The Install goal, often generically called a conversion, is the one of the base GoalsGoals - Specific Events or combinations of Events that you are trying to drive users to complete. This may include buying your game, first match completed, user reactivation, or any other combination of events. that are set up automatically for each new Game on Gamesight. It measures the number of new installs your Game gets over time.

The Reactivation goal is the one of the base GoalsGoals - Specific Events or combinations of Events that you are trying to drive users to complete. This may include buying your game, first match completed, user reactivation, or any other combination of events. that are set up automatically for each new Game on Gamesight. It measures the number of users who return to your game after become inactive. By default, reactivations are triggered if the user returns after not playing your game for at least 14 days.

A DLC Purchase goal measures the number of players that buy downloadable content for your game through your distribution platform(s). If your game provides items for purchase through the game client directly, check out the In-Game Purchase Measurement guide.

An In-Game Purchase goal measures the number of players that complete purchases through your game client. If your game provides DLC through your distribution platform(s) instead, check out the DLC Purchase Measurement guide.

A Player Retention Target goal measures when a player is retained for at least a certain amount of time in-game. For example, you would use a Player Retention goal if you want to measure the number of users who are retained for at least 1 day from your campaign.

For games or platforms that have a website where players can register their accounts it is extremely valuable to integrate Gamesight into the account registration flow. Primarily, this enables you to measure a key conversion point in the onboarding funnel for your game. Beyond this, it enables deterministic User ID based attribution between the account creation and game client itself, improving the quality of your reporting.


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