Reddit Ads

Cost Aggregation Features

Simply linking your Reddit Ads account to Gamesight will enable Cost Aggregation, which includes:

• Syncing Reddit Ads' reported Clicks, Impressions, and Cost data (alongside your other marketing channels) into your Gamesight reporting

Attribution Features

As a Gamesight attribution customer, linking your Reddit Ads account to your Gamesight Tracker will enable you to:

• See Reddit Ads campaign performance alongside your other marketing channels in Gamesight
• Track which Reddit ads are driving actual game installs (not just clicks), as well as any post-install goals
• Send conversion data back to Reddit Ads so their algorithm can find more players like yours (automated, install-based optimization)
• Compare cost-per-install (CPI) and return on ad-spend (ROAS) across all your marketing channels

Integration Steps

1. Link your Reddit Ads Account

To link your Reddit Ads Account to Gamesight:

1. Click Trackers (under Measurement) on the left-hand side of Gamesight Console.
2. Click the "Create" button at the top of the page as shown below:

3. Next, search for "Reddit" and click on the Reddit Ads logo as shown below.

4. Click "Use Reddit".

   

5. Click Authorize with Reddit.

6. Enter your Reddit Ads Account ID into the "Ad Account ID" field. Visit https://ads.reddit.com/accounts where you can view your Account ID beginning with t2 or a2 (ex: t2_xxxxxx).

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Integration Complete!

Your integration enabling Cost Aggregation is complete!

The remainder of this documentation will only be used by Gamesight Attribution customers

Attribution - Campaign Setup

This portion of our documentation requires that your Reddit Ads Tracker is created and your Reddit Ads account is linked to Gamesight. Jump to the top of this documentation for a detailed walkthrough.

For each Reddit Ads campaign that you want to enable attribution for, you need to:

1. Open your campaign in Reddit Ads.
2. In your Ad settings, locate the Trackers option as shown below:

3. Add both Click and Impression Event Types accordingly with your Gamesight Click and Impression trackers.

Click URL

https://gsght.com/c/XXXXXX?campaign={{CAMPAIGN_ID}}&ad_group={{ADGROUP_ID}}&ad_group_name={{ADGROUP_NAME}}&ad={{AD_ID}}&ad_name={{AD_NAME}}&creative={{CREATIVE_ID}}&sub2={{POST_ID}}&network_click_id={{CLICK_ID}}

Impression URL

https://gsght.com/imgp/XXXXXX?campaign={{CAMPAIGN_ID}}&ad_group={{ADGROUP_ID}}&ad_group_name={{ADGROUP_NAME}}&ad={{AD_ID}}&ad_name={{AD_NAME}}&creative={{CREATIVE_ID}}&sub2={{POST_ID}}

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Just use the Network Trackers!

You do not need to proceed to the Campaign / Ad Group / Ad levels of the tracker creation for the Reddit Ads integration. Simply copy your full Network-level Click and Impression URLs and use them in your placements. Gamesight will automatically mirror the Campaign structure that you set up in your Reddit Ads account.

Multiple Landing Pages

Since Gamesight uses a single tracking link for all of your Reddit campaigns, it isn't possible to use the normal tracker management tools to control the landing pages for your campaigns. If you want to direct users to different landing pages you will need to use the destination_url parameter on your tracking link to control the page.

For example, if you wanted to override the landing page for your ad to direct to Google, you would append the URL to the end of your link as shown in the example below.

https://gsght.com/imgp/XXXXXX?campaign={{CAMPAIGN_ID}}&ad_group={{ADGROUP_ID}}&ad_group_name={{ADGROUP_NAME}}&ad={{AD_ID}}&ad_name={{AD_NAME}}&creative={{CREATIVE_ID}}&sub2={{POST_ID}}&destination_url=https://google.com

You can read more about using the destination_url parameter in our URL Parameters & Macros guide.

Postback Configuration

To set up Postbacks from Gamesight to Reddit Ads:

1. Navigate to the Reddit tracker in Gamesight.
2. Click Integration to verify that your Ad Account and Pixel are linked/selected.
3. Click Postbacks
4. Select a Goal trigger and an event_type for your Postback.

You can create as many Postbacks as needed by repeating Steps 3-4 above.

Click here to learn more about our Postback Management tooling.