Campaign Configuration

1. Input Target Regions and Campaign Flight Dates

Once you've determined your desired test markets and campaign length, simply select the desired test market a click Continue to Configuration:

Your campaign details will be automatically transferred to the Experiment Summary:

Alternatively click on the configuration details under Experiment Summary. Once you have made your desired selections, click Save Configuration:

2. Configure Your Campaign

Next, you will need to configure your ad campaigns on the ad platforms on which you will be running your experiment. For example, if you want to measure the lift of a Google Ads campaign, you would need to configure a campaign in Google Ads that targets the exact regions and and runs for the same length of time that you input in Step 1.

If you make a mistake with your campaign configuration (for example, your campaign began on May 5 instead of May 4), you can always edit the configuration above and save again. Your results will then need to be recalculated, which happens automatically after the configuration is saved.

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When to Expect Results

Once your incrementality experiment has run for 7 days, Gamesight will begin outputting results for analysis.