Goal Configuration

Goals are specific Events or combinations of Events that you are trying to drive users to complete. For this reason, your Goals (and Events) should be aligned with your specific marketing goals.

Goals define which Events indicate key outcomes for your marketing team

Some examples of common Goals can be:

Game purchases
DLC purchases
In-game transactions
Playing a first match
User reactivations
Tutorial completions

If you can send an event when a user performs an action, a Goal can be configured for that action whether completed on-web, in-game, or elsewhere.

Goals can be managed by clicking Settings on the left-hand side of your dashboard's navigation, followed by clicking Goals below the Game column.

From this page, you can examine the configuration of your goals, create new goals, manage goal/event triggers, and see some of your goal activity (counts, revenue, postbacks, etc.).