Goal Configuration

Goals are specific Events or combinations of Events that you are trying to drive users to complete. For this reason, your Goals (and Events) should be aligned with your specific marketing goals. Some examples of common Goals can be:

• Game purchases
• DLC purchases
• In-game transactions
• Playing a first match
• User reactivations
• Tutorial completions

As long as you can send an event when a user performs/completes an action, a Goal can be configured for that event/action whether completed on-web or in-game.

Goals can be managed by clicking Management on the left-hand side of your dashboard's navigation, followed by clicking Goals below the Game column.

From this page, you can examine the configuration of your goals, create new goals, manage goal/event triggers, and see some of your goal activity (counts, revenue, postbacks, etc.).