User Profile Metrics

The Marketing Measurement platform now supports user profile metrics, giving you the ability to analyze custom player characteristics and performance indicators for your acquired cohorts.

Upload metrics like projected LTV, player progression details, skill ratings, or virtual currency balances to understand the quality and characteristics of users acquired through different advertising channels. These metrics appear as "Custom Metrics" in your cohorted LTV and Retention reports, allowing you to compare total, average, and maximum values across marketing channels.

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In order to begin using and sending User Profile Metric events to Gamesight, you will need to contact Gamesight Support. Please reach out to your account manager or[email protected] to have this feature enabled.

Use Cases

User profile metrics are custom data points that you define in order to track specific characteristics about your players. These might include:

Predicted LTV models - Your internal calculations of a player's expected future lifetime value.
Player progression scores - How far players advance through your game systems.
Skill ratings - Competitive rank, MMR/player level, KDR, or other skill-based metrics.
Virtual currency balances - In-game currency holdings at specific points in time.
Engagement scores - Custom metrics that measure how actively players engage with your game.
Retention risk indicators - Metrics that predict whether a player is likely to churn.

Sending User Profile Events

An example of a User Profile/Custom Metrics event can be found below:

payload = {
    "type": "profile_update",
    "user_id": "user123",
    "identifiers": {
        "ip": "172.123.245.14",
        "os": "Windows 7",
        "resolution": "1920x1080",
        "language": "en"
    },
    "revenue_currency": "USD",
    "revenue_amount": 0,
    "metadata": {"game": {"currency": 100}}
}

Viewing User Profile Metrics

Once you begin sending User Profile Metrics to Gamesight, they will automatically appear as "Custom Metrics" in your cohorted LTV and Retention reports. You can view:

Sum - The sum of all metric values for users in a cohort.
Average - The mean metric value per user in a cohort.
Maximum - The highest metric value achieved by any user in a cohort.
Minimum - The lowest metric value achieved by any user in a cohort.
Count - The count of the value achieved by users within the cohort.

On either the Lifetime Value or Retention report, simply use the Custom Metrics drop-down and enable the specific metrics that you want to view in your report:

For more assistance with User Profile Metrics, please open a Live Chat or reach out to [email protected].