Google Analytics

Integration Features

Linking your Google Analytics property to Gamesight enables you to send conversion data from Gamesight Marketing Analytics to Google Analytics. This integration pushes goal data from Gamesight into Google Analytics, allowing you to unify your in-game conversion data with your site analytics. In addition to Google Analytics' standard features, this data sync also unlocks audience creation in both Google Ads and DV360.

Gamesight supports both Universal Analytics (UA) and Google Analytics 4 (GA4) for this integration.

Integration Steps

1. Install Web Measurement SDK

Install the Gamesight Web Measurement SDK on your game's marketing site (or wherever you are driving traffic). The Web Measurement SDK Quick Start provides detailed installation steps.

SDK Installation Code

// Gamesight SDK Snippet
(function(G,m,s,g,h,t){G.gsght=G.gsght||function(){
(G.gsght.q=G.gsght.q||[]).push(arguments)},G.gsght.q=[],G.gsght.h=1*new Date();
h=m.createElement(s),t=m.getElementsByTagName(s)[0];h.async=1;h.src=g;t.parentNode.insertBefore(h,t)
})(window,document,'script','https://cdn.gsght.com/sdk.js');
gsght('init', 'GS-XXXXXX')
gsght('set', 'ga_enabled', true)
gsght('send')

The ga_enabled flag tells the SDK to turn on the integration with Google Analytics. This enables collection of the client_id value from Google Analytics which is required to generate events from our server.

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Google Analytics Required

You must have Google Analytics installed on your website through either analytics.js (UA), gtag.js (GA4), or Google Tag Manager for the Gamesight Google Analytics integration to work.

2. Enable Google Analytics Integration

Set up your Google Analytics Property ID in the Gamesight Console under Settings > Game Settings. The process differs depending on whether you are using Universal Analytics or Google Analytics 4.

Universal Analytics Configuration

For Universal Analytics, provide your GA Property ID in your Game Settings on Gamesight. You can find this value in Google Analytics under Admin > Property Settings > Tracking Id.

Universal Analytics Event Configuration: For UA, all Attributed Goals will be sent to Google Analytics as Events with the following configuration:

• Event Category: "Gamesight Goal"
• Event Action: The name of the Goal in Gamesight that was triggered

Google Analytics 4 Configuration

For GA4, you'll need to provide both your Measurement ID and a Measurement Protocol API Secret in your Game Settings on Gamesight. You can find these values in Google Analytics under Admin > Data Streams and selecting the stream you want your events sent to.

Measurement ID

You can find the Measurement ID in the top right of your Data Stream.

API Secret

You can create a Measurement Protocol API secret at the bottom of the Data Stream panel.

Once you open the Measurement Protocol API secrets panel, use the Create button in the top right to create a new secret.

Once you have both values, enter them into Gamesight under your Game Settings on the Settings page of your dashboard.

Google Analytics 4 Event Configuration: For GA4, all Attributed Goals will be sent to Google Analytics as Events with the following configuration:

• Event Name: The name of the Goal in Gamesight that was triggered converted into snake case (special characters removed, lowercase, spaces replaced with underscores) and prefixed with gs_. For example, "DLC Purchase" goals will be mapped to gs_dlc_purchase in Google Analytics.
• Params:
  • goal_type_id: The ID of the Goal Type which was triggered

That's it! You should now start to see your Gamesight goals as events in Google Analytics.

Troubleshooting