Google Analytics

This document covers the steps required to send conversion data from Gamesight Marketing Analytics to Google Analytics. This integration will push goal data from Gamesight into Google Analytics enabling you to unify your in-game conversion data with your site analytics. In addition to GA's standard features this data sync also unlocks audience creation in both Google Ads and DV360.

Gamesight supports both Universal Analytics (UA) and Google Analytics 4 (GA4) for this integration.

1. Install Web Measurement SDK

The first step is to install the Gamesight Web Measurement SDK to your game's marketing site (or wherever you are driving traffic). The Web Measurement SDK Quick Start provides an overview of this process.

<script>
// Gamesight SDK Snippet
(function(G,m,s,g,h,t){G.gsght=G.gsght||function(){
(G.gsght.q=G.gsght.q||[]).push(arguments)},G.gsght.q=[],G.gsght.h=1*new Date();
h=m.createElement(s),t=m.getElementsByTagName(s)[0];h.async=1;h.src=g;t.parentNode.insertBefore(h,t)
})(window,document,'script','https://cdn.gsght.com/sdk.js');
  
gsght('init', 'GS-XXXXXX')
gsght('set', 'ga_enabled', true)
gsght('send')
</script>

Note that the ga_enabled flag tells the SDK to turn on the integration with Google Analytics. This enables collection of the client_id value from Google Analytics which is required to generate events from our server.

📘

Google Analytics Required

You must have Google Analytics installed on your website through either analytics.js (UA), gtag.js (GA4), or Google Tag Manager for the Gamesight Google Analytics integration to work.

2. Enable Google Analytics Integration

The last step is to set up your Google Analytics Property ID on the Gamesight Console. You can find the field under Settings > Game Settings. The process here is slightly different depending on whether you are using UA or GA4.

Universal Analytics

For Universal Analytics you will just need to provide your GA Property ID in your Game Settings on Gamesight. You can find this value in Google Analytics in Admin > Property Settings > Tracking Id.

For UA, all Attributed Goals will be sent to Google Analytics as Events with the following configuration:


• Event Category: "Gamesight Goal"
• Event Action: The name of the Goal in Gamesight that was triggered

Google Analytics 4

For GA4 you will need to provide both your Measurement ID as well as a Measurement Protocol API Secret in your Game Settings on Gamesight. You can find these two values in Google Analytics in Admin > Data Streams and selecting the stream you want your events to be sent to.

Measurement ID

You can find the Measurement ID in the top right of your Data Stream.

API Secret

You can create a Measurement Protocol API secret at the bottom of the Data Stream panel.

Once you open up the Measurement Protocol API secrets panel, use the create button in the top right to create a new secret.

Once you have both of these values, you can enter them into Gamesight under your Game Settings on the Settings page of your dashboard.

For GA4 all Attributed Goals will be sent to Google Analytics as Events with the following configuration:

• Event Name: The name of the Goal in Gamesight that was triggered converted into snake case (special characters removed, lowercase, spaces replaced with underscores) and prefixed with gs_. For example, "DLC Purchase" goals will be mapped to gs_dlc_purchase in Google Analytics.

• Params:

  • goal_type_id: The ID of the Goal Type which was triggered

That's it! You should now start to see your Gamesight goals as events in Google Analytics.

Troubleshooting

In the table below, we go over some common questions surrounding the Google Analytics integration