Multi-Touch Attribution

Gamesight's Multi-Touch Attribution Model contains three different unique concepts for attributed touchpoints.

  1. Attributed Touchpoint - This is the single touchpoint that the triggered goal was attributed to. There can only be one attributed touchpoint per triggered goal.

  2. Assist - Any touchpoints from the same device as the attributed touchpoint that were within the attribution window, but were not selected as the attributed touchpoint. Each triggered goals can have 0+ assists. In short, assists account for the number of clicks on a tracker that came before the "attributed click". Assists are essentially meant to help you determine how frequently a tracker is contributing to a multi-touch flow.

  3. Contribution - Any touchpoints from the same device as the attributed touchpoint that were not within the attribution window. Each triggered goal can have 0+ contributions.

Multi-Touch Attribution Example

Let's take a look at an example using a 7 day attribution window as shown in the image below.

• Day 1 - A user clicks on a sponsored Twitch stream.
• Day 4 - The user clicks on a Facebook ad.
• Day 8 - The user clicks on a Google ad and decides to download the game they saw on Twitch.

In this example, Google would be credited with a Conversion, Facebook is credited with an Assist, and Twitch is credited with a Contribution because the assist happened outside of our 7 day attribution window.


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