Gamesight's Multi-Touch Attribution Model contains three different unique concepts for attributed touchpoints.
Attributed Touchpoint - This is the single touchpoint that the triggered goal was attributed to. There can only be one attributed touchpoint per triggered goal.
Assist - Any touchpoints from the same device as the attributed touchpoint that were within the attribution window, but were not selected as the attributed touchpoint. Each triggered goals can have 0+ assists. In short, assists account for the number of clicks on a tracker that came before the "attributed click". Assists are essentially meant to help you determine how frequently a tracker is contributing to a multi-touch flow.
Contribution - Any touchpoints from the same device as the attributed touchpoint that were not within the attribution window. Each triggered goal can have 0+ contributions.
Multi-Touch Attribution Example
Let's take a look at an example using a 7 day attribution window as shown in the image below.
• Day 1 - A user clicks on a sponsored Twitch stream.
• Day 4 - The user clicks on a Facebook ad.
• Day 8 - The user clicks on a Google ad and decides to download the game they saw on Twitch.
In this example, Google would be credited with a Conversion, Facebook is credited with an Assist, and Twitch is credited with a Contribution because the assist happened outside of our 7 day attribution window.
Updated 10 months ago