Vungle

Attribution Features

As a Gamesight attribution customer, linking your Vungle account to your Gamesight Tracker will enable you to:

• See Vungle campaign performance alongside your other marketing channels in Gamesight
• Track which Vungle ads are driving actual game installs (not just clicks), as well as any post-install goals

Integration Steps

1. Create Your Vungle Tracker

To create your Vungle tracker:

1. Click Trackers (under Measurement) on the left-hand side of Gamesight Console.

2. Click the "Create" button at the top of the page.

3. Search for "Vungle" in the search field or click the appropriate category.

4. Click on the Vungle option and then click "Use Vungle".

2. Configure Your Tracking URLs

Click URL

Once your tracker is created, copy the Click URL. It should be in the following format:

https://gsght.com/c/XXXXXX?aaid={{{aaid}}}&ad_type={{{ad_type}}}&vungle_app_id={{{app_id}}}&campaign={{{campaign_id}}}&campaign_name={{{campaign_name}}}&creative={{{creative_id}}}&ad={{{creative_id}}}&ad_name={{{custom_creative}}}&network_click_id={{{id}}}&ifa={{{ifa}}}&placement={{{placement_id}}}&site_id={{{site_id}}}&ad_group={{{site_id}}}&ad_group_name={{{site_name}}}

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Network Tracker Usage

You do not need to proceed to the Campaign / Ad Group / Ad levels of the tracker creation for the Vungle integration. Simply copy your full Network-level Click URL and use it as the Destination URL for your placements. Gamesight will automatically mirror the Campaign structure that you set up in your Vungle account.

Impression URL

Vungle supports 3rd party impression tracking, so you can also utilize your Impression URL. It should be in the following format:

https://gsght.com/imgp/XXXXXX?aaid={{{aaid}}}&ad_type={{{ad_type}}}&vungle_app_id={{{app_id}}}&campaign={{{campaign_id}}}&campaign_name={{{campaign_name}}}&creative={{{creative_id}}}&ad={{{creative_id}}}&ad_name={{{custom_creative}}}&network_click_id={{{id}}}&ifa={{{ifa}}}&placement={{{placement_id}}}&site_id={{{site_id}}}&ad_group={{{site_id}}}&ad_group_name={{{site_name}}}

3. Create Your Vungle Campaign

Now that you have your tracking URLs, create your Vungle campaign and implement your Click and Impression tracking links.

1. Access the Campaigns tab in Vungle to create new campaigns and edit existing ones.

2. Copy your Gamesight Click and Impression URLs into the fields provided by Vungle:

4. Multiple Landing Pages

Since Gamesight uses a single tracking link for all of your Vungle campaigns, use the destination_url parameter on your tracking link to control different landing pages.

Example: To override the landing page for your ad to direct to Google, append the URL to the end of your link:

https://gsght.com/c/XXXXXX?aaid={{{aaid}}}&ad_type={{{ad_type}}}&vungle_app_id={{{app_id}}}&campaign={{{campaign_id}}}&campaign_name={{{campaign_name}}}&creative={{{creative_id}}}&ad={{{creative_id}}}&ad_name={{{custom_creative}}}&network_click_id={{{id}}}&ifa={{{ifa}}}&placement={{{placement_id}}}&site_id={{{site_id}}}&ad_group={{{site_id}}}&ad_group_name={{{site_name}}}&destination_url=https://google.com

You can read more about using the destination_url parameter in our URL Parameters & Macros guide.