Google DV360

Integration Features

This document covers the steps required to track conversion data from Google DV360 using Gamesight. This document will cover the steps running directly through Google DV360. Using your Gamesight tracker with Google DV360 will allow you to measure conversions and clicks in your Gamesight dashboard and reporting.

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Google DV360 and Google Campaign Manager (CM360)

If you are using Campaign Manager as your ad server for DV360, please refer to our Google Campaign Manager documentation instead.

Integration Steps

1. Create Your Google DV360 Tracker

To create your Google DV360 tracker:

1. Click Trackers (under Measurement) on the left-hand side of Gamesight Console.

2. Click the "Create" button at the top of the page.

3. Search for "Google DV360" in the search field or click the appropriate category.

4. Click on the Google DV360 option and then click "Use Google DV360".

2. Campaign Setup - Trackers

Click URL

Once your tracker is created, copy the Click URL. It should be in the following format:

https://gsght.com/c/XXXXXX?campaign=${CAMPAIGN_ID}&ad_group=${INSERTION_ORDER_ID}&ad=${CREATIVE_ID}&site_id={UNIVERSAL_SITE_ID}&sub_site_id=${SOURCE_URL_ENC}&sub1=${EXCHANGE_ID}

Impression URL

The Impression URL should be in the following format:

https://gsght.com/imgp/XXXXXX?campaign=${CAMPAIGN_ID}&ad_group=${INSERTION_ORDER_ID}&ad=${CREATIVE_ID}&site_id={UNIVERSAL_SITE_ID}&sub_site_id=${SOURCE_URL_ENC}&sub1=${EXCHANGE_ID}&_cbust=${AUCTION_ID}

You can now use these URLs in your placements to track clicks and impressions.

3. Multiple Landing Pages

If you need to direct users to different landing pages, use the destination_url parameter on your tracking link to control the destination page.

Example: To override the landing page for your ad to direct to Google, append the &destination_url= plus your new URL to the end of your link:

https://gsght.com/c/XXXXXX?campaign=${CAMPAIGN_ID}&ad_group=${INSERTION_ORDER_ID}&ad=${CREATIVE_ID}&site_id={UNIVERSAL_SITE_ID}&sub_site_id=${SOURCE_URL_ENC}&sub1=${EXCHANGE_ID}&destination_url=https://google.com

You can read more about using the destination_url parameter in our URL Parameters & Macros guide.

Postbacks to Floodlights

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Postback Limitation

Running ads through Google DV360 directly, outside of Campaign Manager, will result in the loss of conversion uploads to floodlights. Postbacks for Google DV360 are only available if campaigns are running through Campaign Manager at this time.