Google DV360

This document covers the steps required to track conversion data from Google DV360 using Gamesight. This document will cover the steps running directly through Google DV360. Using your Gamesight tracker with Google DV360 will allow you to measure conversions and clicks in your Gamesight dashboard and reporting.

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Google DV360 and Google Campaign Manager (CM360)

If you are using Campaign Manager as your ad server for DV360, please refer to our Google Campaign Manager documentation.

Creating your Tracker

Once you are logged into your Gamesight account, you can click Trackers (under "Measurement") on the left-hand side of the page to access your trackers. Now that you are on your tracker page, you can click the Create option to create a new tracker.

After clicking Create, you can then search for the Google DV360 integration option by typing 'Google DV360' into the search field, or by clicking the appropriate category as shown below.

Click on the Google DV360 option and then click the "Use Google DV360" button to create your tracker.

Click URL

Now that your tracker is created, copy the Click URL. It should be of the following form:

https://gsght.com/c/XXXXXX?campaign=${CAMPAIGN_ID}&ad_group=${INSERTION_ORDER_ID}&ad=${CREATIVE_ID}&site_id={UNIVERSAL_SITE_ID}&sub_site_id=${SOURCE_URL_ENC}&sub1=${EXCHANGE_ID}

Impression URL

The Impression URL should be of the form:

https://gsght.com/imgp/XXXXXX?campaign=${CAMPAIGN_ID}&ad_group=${INSERTION_ORDER_ID}&ad=${CREATIVE_ID}&site_id={UNIVERSAL_SITE_ID}&sub_site_id=${SOURCE_URL_ENC}&sub1=${EXCHANGE_ID}&_cbust=${AUCTION_ID}

You can now use these URLs in your placements to track clicks and impressions.

Multiple Landing Pages

If you want to direct users to different landing pages you will need to use the destination_url parameter on your tracking link to control the page.

For example, if you wanted to override the landing page for your ad to direct to Google, you would append the URL to the end of your link as shown in the example below.

https://gsght.com/c/XXXXXX?campaign=${CAMPAIGN_ID}&ad_group=${INSERTION_ORDER_ID}&ad=${CREATIVE_ID}&site_id={UNIVERSAL_SITE_ID}&sub_site_id=${SOURCE_URL_ENC}&sub1=${EXCHANGE_ID}&destination_url=https://google.com

You can read more about using the destination_url parameter in our URL Parameters & Macros guide.

Postbacks to Floodlights

Running ads through Google DV360 directly, outside of Campaign Manager, will result in the loss of conversion uploads to floodlights. Postbacks for Google DV360 are only available if campaigns are running through Campaign Manager at this time.

This feature is currently in development and this portion of our documentation will be updated once postbacks are available for Google DV360 direct.