Influencer Campaigns

Influencer campaigns are targeted marketing activations that connect your game with specific creators for defined time periods. Gamesight handles the complete campaign process: creator discovery based on audience data and game compatibility, outreach and contract negotiation, content delivery tracking, and performance measurement.

Campaigns work across Twitch, YouTube, TikTok, and other platforms. The discovery process uses audience analytics, engagement metrics, and brand safety verification to identify creators whose viewers match your target demographics. Campaign structures can include sponsored streams, video content, social media posts, or combined activations.

Performance tracking includes viewership data, engagement rates, click-through metrics, chat sentiment, and much more*. Campaign dashboards provide real-time monitoring of content delivery, budget utilization, and audience reach across different geographic regions and platforms.

*Attribution customers will also be able to measure conversions driven by specific content creators, social posts, etc.

You can learn more about how Influencer Campaigns powered by Gamesight work by clicking here.