March 2023

  • 🚀 Report Column Reordering - You can now directly reorder and hide columns in your reporting by simply dragging the columns into your desired order and using the X to hide any columns you don't need.

  • 🚀 Configure ACM Reporting Team - When you set up Automatic Click Measurement you will start to see UTM and Referral traffic automatically in your reports. You can now control which Team this reporting shows under so you can help keep your organic and referral reporting separate from your paid media for cleaner reports. We highly recommend setting up a dedicated team for ACM traffic if you have a large amount of traffic to your landing pages!

  • 🚀 New Match Parameters for Facebook - You can now leverage IP and Useragent information to improve your match rates on Facebook conversions. On average we have seen customers improve their match ratings by 1 rating tier after implementing this feature.

  • Time to Conversion Summations - Time to conversion metrics now show an aggregate value for min, max, and average time at the bottom of reporting tables. This allows you to quickly see a baseline of how a channel's time to conversion might be varying against your average to better understand where in your funnel that channel is hitting users.

  • Platform Dimension Icons - When you add the platform dimension to your reports now you will now see icons for Steam, Xbox, Playstation, etc making it easier to quickly identify the row you are looking at.

  • LTV in Retention Reporting - The LTV columns are now available in Retention reports so you can quickly pull a single report showing you both the retention and monetization behavior of cohorts in your game.

  • Web SDK Snippet in Console - The In-Game Integration panel now shows you the correct Web SDK snippet for your game ready to copy into your landing page. This is particularly helpful if you are a customer with a dedicated environment and a custom Web SDK build.

  • Google Ads Integration Refactor - We have greatly simplified our Google Ads integration process to make it faster and more consistent to manage your linked accounts.

  • Google Ads Manager Account Linking - When you link a Google Ads Manager account you now are provided with options to select which of the managed customers you want to sync into your reports. This greatly simplifies cases where you have an account structure that is splitting different channels or geos into different Customers on Google Ads rather than requiring you to create a different Team for each account.

  • 🛠 Report Views Consistency - There used to be a few columns that didn't save properly when you included them in your reporting view (such as ROAS). This is now resolved!