March 2025

🚀 Incrementality - We have launched our Incrementality experiments suite! You can now blend your attribution measurement results seamlessly with experimental Incrementality studies to calibrate reporting and show the causal impact of your campaigns.
🚀 Tiktok Profiles - Analyze Tiktok profiles and content history directly in Gamesight! We have extended our Influencer Profile pages to cover Tiktok so you can see content history, viewership trends, and more.
🚀 Youtube Live Creator Stats - Get direct insights into a creator's YouTube Live content creation stats through your CRM. See statistics like average viewership, engagement, and more inline as use filters to sort and cohort Creators based on their audience.
✨ Expanded Attribution Windows - For cases where you would like to measure touchpoints with very short (or zero) attribution window, it is now possible to set fractional attribution windows all the way down to 0 hours. This can be useful in cases where you may want to disable attribution for specific Trackers without adjusting the ad tags.
⚙️ S3 Export Reporting Improvements - We have improved our S3 report delivery mechanism to improve stability and performance - reducing 90p latency by 42%.