February 2025

  • πŸš€ Tiktok Creator Stats - Get direct insights into a creator's TikTok content creation stats through your CRM. See statistics like average viewership, engagement, and more inline as use filters to sort and cohort Creators based on their audience.
  • πŸš€ Touchpoint Measurement API - In an ever evolving advertising landscape, we continue to create new technologies for ensuring your campaigns can be measured seamlessly. The new Touchpoint API supports new types of Server-to-Server measurement, especially for environments like desktop applications or CTV where traditional ad tags are not supported.
  • ✨ Destination URL Safety Controls - This new control allows your team to restrict the permitted Destination URLs for Click Trackers to both help improve your security posture, safeguard against fraud, and catch tagging errors quickly.
  • ✨ Creator Program Application Enhancements - We've extended our Creator Program Application system to support additional custom fields in the application form to ensure you are gathering the information you need to process Applications quickly. The new CSV export feature helps support pulling application data into your company's internal workflows with ease.