July 2025

🚀User Profile Metrics - We now support user profile metrics, enabling you to analyze custom player characteristics and performance indicators for your acquired cohorts. Upload metrics like predicted LTV models, player progression scores, skill ratings, or virtual currency balances to understand the quality and characteristics of users acquired through different advertising channels. These metrics appear as "Custom Metrics" in your cohorted LTV and Retention reports, allowing you to compare total, average, and maximum values across marketing channels.
🚀Content Calendar - You can now see the content for your campaigns in a calendar view for both planned upcoming content and past deliverables. Seamlessly integrated with creator activation workflows, planned deliverables automatically populate as we move through contract negotiations. Collaborate effectively with team-wide visibility, commenting system for notes, status management for review and approval processes, and automated engagement statistics for live content tracking.
✨ Discord Role Management - Our Discord bot has been expanded to support the ability to manage multiple roles through your Creator Program roster. Automatically assign tier-based roles to provide creators with appropriate channel access - simply update a dropdown on your roster and the changes sync automatically to Discord, enabling creator community management with different access levels for various creator tiers.
✨ Enhanced Campaign Tabs - Tabs will now collapse, are searchable, and can be reordered to optimize your workflow management. Keep active campaign dashboards at the front while collapsing historical activations into a "more" section. Perfect for long-running campaigns with multiple beats where you need quick access to current reporting while maintaining historical data visibility for reference.
✨Meta Ads Integration - Rebuilt Meta Ads integration simplifies the account linking process and provides a more reliable integration. The new self-service setup eliminates the need to contact Gamesight staff for integration setup.